Introducing Ethos

Unlock exclusive rewards, simply by being you.

In today's fragmented digital ecosystem, personal data exists in isolated silos, limiting the scope of meaningful interactions between users and brands. By harnessing and aggregating user data across platforms, there lies the potential to cultivate more insightful interactions that respect individual privacy while offering brands a more holistic view of their audiences.

What is Ethos?

Ethos connects consumers with tailored loyalty and rewards from brands, using aggregated user profiles to enable targeted, value-driven consumer engagement campaigns.

ethos: privacy-preserving consumer engagement

Built using advanced zero-knowledge (ZK) and privacy-preserving technologies, Ethos allows brands to access previously unavailable user data without revealing private information. This enhanced data access empowers brands to craft targeted loyalty and consumer engagement campaigns, all while respecting user privacy.

Ethos seeks to enhance consumer engagement and improve brand loyalty.

Ethos Identity Safe

The Ethos Identity Safe is a private, self-sovereign digital vault designed to aggregate and protect digital profiles.

The Ethos Identity Safe ensures utmost privacy by allowing users to selectively disclose aspects of their identity without revealing private information. This is achieved using cutting-edge ZK-proof technology to surface verified identity attributes to external parties in a privacy-preserving manner.

• Consolidated Identity

  Users connect digital profiles, creating a comprehensive footprint of themselves.

• Selective Data Sharing

  Users choose which attributes of their identity are accessible by brands and enterprises.

• Identity Verification

  Users can cryptographically prove ownership of identity attributes on the Ethos platform. Easily prove who you are, what you've achieved, what you're a part of, and more.

Building Ethos

Ethos Enterprise Hub

The Ethos Enterprise Hub is where brands meet comprehensive consumer data to precisely craft and deploy consumer engagement campaigns. The Ethos Enterprise Hub empowers brands with:

• Aggregated Consumer Insights

  Access comprehensive consumer data that offers an overview of user preferences, affiliations, and behaviors.

• Dynamic Loyalty Campaigns

  Deploy personalized rewards and opportunities to consumers, tailored to their interests and preferences.

• Campaign Monitoring

  Track the success and reach of your loyalty campaigns in real time, iterating on your strategies to ensure continued relevance and resonance.

Brands

Commitment to User Privacy

At Ethos, user privacy is at the core of our product. Our platform, built on leading-edge zero-knowledge proofs and privacy-preserving technologies, is designed with the user at the forefront:

• Control Over Data: Users have the ultimate say over which aspects of their data are accessible, ensuring a bespoke sharing experience.

• Transparent Practices: We believe in clear and open communication about how data is used, ensuring users are always in the know.

• State-of-the-Art Security: Leveraging advanced encryption and security protocols, Ethos guarantees that data is protected against unauthorized access.

• No Compromises: Our commitment means we never trade, sell, or misuse individual data. Ever.

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Your Feedback Matters

We strive for continuous improvement and value the input of our community. If you spot any discrepancies in our documentation or have suggestions for enhancement:

• Submit a Request: Help us refine our platform by pointing out areas of concern or offering suggestions. This systematic approach ensures that your feedback is prioritized and acted upon.

We appreciate your proactive involvement in shaping Ethos to be the best it can be.