For Users

You Deserve Both: Personalization and Privacy

Your identity is much more than just a name or a title. Your accomplishments, your professional journey, your favorite artists, the communities you're a part of, and so much more - these all define who you are. In the digital age, your online presence opens doors to unprecedented personalization:

• Content Curation

  Discover music, products, experiences, and more, based on your interests and preferences.

• Brand Alignment

  Find and connect with brands that resonate with your values and preferences.

• Targeted Offers

  Skip the clutter and directly land on deals, offers, and content fine-tuned to your interests.

Yet, with these opportunities come challenges and concerns.

• Privacy Concerns

  Who has access to your digital identity? What do they know about you?

• Control

  Can you dictate the terms of how your data is used? What data about you is shared?

• Trust

  In the age of data breaches and abuse, can you trust platforms with your digital information?

Ethos: Bridging the Gap

Our mission is clear: to empower consumers with control over their personal data, while enabling businesses to engage with their audience in a meaningful, yet respectful manner. At the heart of Ethos is the belief that data privacy is not an either-or proposition. We can deliver personalized experiences while respecting personal data.

personalization shouldn't mean surveillance